2023 Advertising Wrapped (And What It Means for Ad Spend in 2024)
March 6, 2024 | Guideline
Key Takeaways Guideline data suggests that the advertising industry’s Covid-19 recovery is complete. Ad spend has mostly leveled off since the big...
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Why & Why Now? Reasons You Need Guideline Planning
February 7, 2024 | Guideline
As consumers of media, everyone gets their information and ideas from different sources, networks, and channels. With the variety of mediums and...
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Unlocking the Power of Media Data: A Game Changer for 2024
December 21, 2023 | Guideline
Where models and rate cards fail, real media data dominates. Now more than ever, digital and linear marketers need a clear and critical look into the...
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Seasonal Cheer Ahead: Guideline Q4 2023 Advertising Outlook
December 20, 2023 | Guideline
Visibility into the media trading landscape, especially in the digital age, is notoriously a pinhole. Ad agencies and media owners require...
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Why You Need Guideline Data: How to Access Unmatched Media Intelligence
September 25, 2023 | Guideline
As technology advances, media channels become more nuanced, limiting the accuracy of digital planning. Going forward, media buyers, sellers, and...
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