Planning
Why & Why Now? Reasons You Need Guideline Planning
February 7, 2024 | Guideline
As consumers of media, everyone gets their information and ideas from different sources, networks, and channels. With the variety of mediums and...
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Data
Unlocking the Power of Media Data: A Game Changer for 2024
December 21, 2023 | Guideline
Where models and rate cards fail, real media data dominates. Now more than ever, digital and linear marketers need a clear and critical look into the...
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