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Guideline Blog

Explore cutting-edge insights and practical applications of artificial intelligence in our blog, your gateway to the latest advancements in AI technology and its impact on various industries.

advertising team uses collective ad spend data to narrow down marketing channel options for this year’s media plan
Media Advertising

2023 Advertising Wrapped (And What It Means for Ad Spend in 2024)

March 6, 2024 |

Key Takeaways Guideline data suggests that the advertising industry’s Covid-19 recovery is complete. Ad spend has mostly leveled off since the big...

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